This week I had a mentor visit and I started working on my final product. The main focus of the Mentor Visit was to lay out everything that we have to do, and the order in which we are going to do them. The first thing set for order is the creation of a website. The next thing we talked about is liability insurance. Also, we have to file as a limited liability corporation. We decided on becoming a limited liability corporation rather than a partnership because it allows us to take risks that we need to take in order to succeed without putting our personal assets at stake. We also plan on attaining the branded apparel needed to have our employees be seen and instantly recognized as employees of Shoreline Swim Care. Over the weekend, my partner John and I began the development of our website and instantly ran into a few hurdles. We had to adapt some of our ideas, but that is all part of the process of developing a business. I now know for a fact that there are going to be a lot of obstacles in our way while we attempt to complete this project, but I am more than ready for the challenge.
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This week in ISM I gave my next speech which outlined my topic, research, informational interviews, original work, and final product preparation. I believe that my speech went very well and I know for a fact that I will be very much so prepared to give my final ISM speech on May 24th for my Final Presentation. However, my speech this time did go a bit over the time limit that helps measure how much content we need in each portion of our speech so that our Final Presentation night speech is just the right amount of time. That being said, I know exactly what I need to do to cut it down. I am going to reduce the amount of screen room and time that each of my interviews gets so that I can be more direct and concise in getting to the things that I learned from each interview and how they impacted the things that I did throughout the year in ISM. With this change, I know that my final speech will be perfect and it makes me elated for my ISM journey to come to fruition. With only a few more months in my journey, I will now look to working every week on my final product, Shoreline Swim Care.
This week in ISM we had the ISM Research Showcase. Having experience in ISM, I feel like I completely maximized the potential that this night had to offer. Having gone through it last year, I knew exactly what I needed to do in order to get as much out of the night as I possibly could. I put my full business plan on display for all to see, as well as brought branded beach balls as a marketing tool, which allowed me to show off all of my accomplishments this year while simultaneously marketing Shoreline Swim Care. The feedback I got from this showcase also was eye opening for me and I am going to capitalize on it. There are so many things that I have learned through this experience and I know for a fact that I couldn’t have gotten them anywhere else. The research showcase marks a halfway point for the journey that is ISM, and I am not ready to focus on the finish line, the final product. I will have to work long and hard but I know that I can having Shoreline Swim Care ready for launch on that day that I will remember forever.
This week in ISM my main focus has been on preparing for the Research Showcase. The research showcase is going to be many things for me this year. The first thing it will be is an opportunity to show off all the hard work that I have put into my research this year. Last year, it felt great to be able to materialize all of my accomplishments and get the opportunity to display them to the people in my community, and I look forward to once again having this opportunity. Also, I know that I will be able to contribute to the creation of this moment for the ISM 1 students at Frisco and I am very excited for that. The next thing that the research showcase will be for me is a marketing opportunity. My target audience for my company will be in attendance so I will be able to talk to many people about why they should purchase private lifeguarding from my company. Also, I will have company branded beach balls to give out to people so that they remember the name Shoreline Swim Care. Therefore, I know that I am going to take full advantage of the bonus marketing capabilities that this night will give me.
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Jake JamesEntrepreneur Archives
February 2018
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